Instead, the catchy beats, booming production, and over-the-top aesthetic took center stage. His early songs told stories of partying, desire, and seduction from such a generic perspective that it was hard to find a hint of individuality in the lyrics. Amid this meteoric rise, J Balvin seemed not so much a reggaeton singer as the genre’s mainstream embodiment. In 2018, he replaced Drake as the most-streamed artist on Spotify. Ever since the 2017 worldwide sensation of his and Willy William’s “Mi Gente,” the Colombian reggaetonero has notched hit after hit. Tickets to Billboard ’s Latin Women In Music can be purchased here.No artist epitomizes the last four years of Latin pop like J Balvin. I love to make potato pie, polenta, pasta and lots of it. I make very good pot roast, mother’s food. It’s nice to have it shared, I think that’s the important thing.ĭo you have any hidden talents that the public doesn’t know about? There was a lot of alcohol and we said, “Shall we tattoo something together?!” “Well, come on!” “The glass!” we said, because he likes wine. We had a release party for my song “Automático,” and we brought tattoo artists. I did it with my manager and his daughter. The last thing I tattooed was an upside down wine glass. You have several tattoos, which was the last one and what meaning does it have for you? Their strong way of being, so empowered, filled me with desire. I was always a big fan of women with big voices, with incredible stage presence, with vocal strength, in their gestures, in their performance, in everything. My biggest inspirations have always been the great women in music - Whitney Houston, Mariah Carey, Amy Winehouse, Montserrat Caballé, Ariana Grande, Rihanna. I think that since I was a little girl, you have Billboard in your head, because your favorite artist appears on Billboard. Being part of a list or an interview is extremely important, it is a very nice recognition for any artist. Billboard is a very important media in music. So, luckily we can undertake it, and we can make ourselves known. I think it is something that, thank God, is happening to the new generations because of all the social networks, because of all the massification there is with the networks, with everything. If the world is not giving me the opportunity I’m going to do it myself. And the people were encouraging me to “leave the channel aside and dedicate yourself to music.” It was at 19 that I decided to dedicate myself professionally and that’s when it all started. I recorded them, I edited them myself, I was always very autonomous. When I was about 15, I had a video that went super viral, and then I said “this is my moment.” It was four years in which I uploaded videos all the time, blogs, videos singing, doing sketches.
And I would upload them to YouTube, I was happy. I made videos singing covers: One Direction, Whitney Houston.
Actually, I started on YouTube when I was very young. Having understood that, I feel that it was what has given me answers and peace of mind.īefore you became a singer, you started making videos on YouTube and achieved success on the platform at a very young age. I am happy because my self-esteem goes up incredibly, because I am working for what I love. “No, no, no, no, I can’t handle this, I can’t handle this pressure, I can’t handle this job.” Today, yes, I am 23 years old, but I am an empowered woman, I am independent, I go out, I go to another country, I go for a month, I go to work, I go to learn about culture, and to make music with producers. And today, at 23, I can say that I love infinitely what I do and I make a very long trip of a month away from my family, but I’m not bad. I started with music at 17, and at 19, suddenly I was living alone, I had a career, I had a salary, I had to record myself in the studio, do publicity, photos, interviews. I was very young when all this happened to me. What I value most is having learned to work. What have you learned since then that you value today? It’s been two years since you released your debut, Animal. I think it goes more on that side, in the sense of not stagnating and always thinking about new things and looking to the future. I am a very active person, a person who shoots ideas, who wants to generate new concepts, who wants to make new and different genres. Maria Becerra: I really feel that you have to have a lot of confidence in the project, and a lot of people around you who also trust, who push forward and constantly contribute ideas. La Nena de Argentina will be honored as a Visionary at Billboard‘s inaugural Latin Women in Music gala, which will air on Telemundo on Sunday, May 7.īillboard : What does being a visionary mean to you?
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